Introduce a topic clearly and group related information in paragraphs and sections; include formatting (e.g., headings), illustrations, and multimedia when useful to aiding comprehension.

You can't know where you're going in a paper if you don't know what you're writing about. Sounds simple, right? But it's easy to go off into the woods if you don't have a clear focus. So this standard requires focus and organization. Think about refining the point and getting there the best way possible. None of that zig-zag business. Think of it as the Guide to Where You Are Going.