Income Statement Abatement
So, check out the performance of Facebook after the first year – here is the income statement for year one:
| Year One | |
| Revenues | |
| Ad Units Sold (millions) | 350,000 |
| Sales | $1,250,000 |
| ARPU (Average revenue per-unit) | $3.57 |
| Expenses | |
| Engineering | 650,000 |
| Serving | 75,000 |
| Gross Expenses | 725,000 |
| Gross Profits | 525,000 |
| Gross Margin | 42% |
| Salaries | 425,000 |
| Rent | 65,000 |
| Legal | 55,000 |
| Insurance | 35,000 |
| Total overhead | 580,000 |
| Operating Profits | (55,000) |
| Taxes | - |
| Net Profits | (55,000) |
| Shares Outstanding | |
| 1,500,000 | |
| Profits per S... |
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