Corporate Events Manager
The alarm sounds at 5am and Daisy Vents rolls out of her bed and immediately grabs her Blackberry. This is a huge week for her, as she has two major events in the next seven days: a mid-week Human Resources training for all new employees with Acme Business Corporation, and this weekend's silent auction charity event—the largest public relations happening for Chicken Wings, Inc. of the entire year.
As Daisy walks from her bed to the kitchen for a quick breakfast of leftover Danishes from a business meeting she organized for—of all companies—Double Dutch Danishes yesterday morning, she scrolls through her agenda for the day. She quickly prioritizes her to-do list based on what needs to get done, when it needs to happen, and how difficult getting it done will be.
Daisy first rushes to Acme Business Corporation, where she has been managing events for six years, and enters the towering office building. The corporation employs more than 30,000 people and has offices all over the globe. This means the majority of Daisy's responsibilities involve organizing business meetings, both in person and virtual, among office heads to keep everyone on the same page.
This week however, with the employee training, is different. Daisy first goes to the 16th floor where the Human Resources Department is headquartered.
"Good morning, Ms. Vents," the administrative assistant chirps, "who can I call to inform of your arrival?"
"I need to speak with the boss about her needs for Wednesday's training."
Head of Human Resources appears shortly afterwards.
"Daisy, thanks for stopping by. Listen, we are going to hold a two-hour training on HR policies starting at 9am. We will be training 200 employees live in the conference center downtown, and will need to coordinate cameras and an Internet feed to link with 15 other global offices for them to participate. Can you get it taken care of?"
Daisy doesn't mince words.
"Questions. What are you training on? How many links? What presentation materials are needed? Do these people need food and beverages? What's the budget?"
Daisy gets the answers she needs and turns to go. Based on the needs, Daisy will have to visit the convention center to book a room large enough for 200 people. She will have to get the IT department to wire the convention center for the streaming video links as well as provide a sound system and projection screen for the presentation.
That's just before 10am. After that (and two espressos to keep up the momentum) Daisy will drive to her go-to caterers Finger Foods, Inc. to negotiate a way to feed 200 and stay under budget. Carbs are the key, stay away from cheese—it's too expensive and creates a convention full of gassy attendees.
All goes smoothly until Daisy arrives at the caterers, who tell her there is a city-wide shortage on puff pastry.
"We really can't do anything without puff pastry."
Daisy gets online and finds a recipe to make it from scratch.
"Here's your solution, don't mess this up. People get angry without flaky dough at Human Resources trainings.”
Daisy switches tracks to the charity event. She has lunch with the gallery owners where Chicken Wings' charity auction will be held and then meets with local newspapers to stir up some press. The yearly silent auction raises money for people who have been displaced from their homes due to corporate buyouts of their land. It just so happens that all of the buyouts are funded by Chicken Wings Inc. to build more chicken farms, so it's really a public relations necessity.
After the press meeting, Daisy drives to the warehouse to review the artwork up for auction this year. Most are rough watercolors and lumpy sculptures done by wanna-be Michelangelos and Picassos—all the art is created by Chicken Wings employees, which doesn't make for the highest quality auction.
Luckily, the public eats this stuff up and is willing to bid big bucks for this junk.
Daisy gets the president of Chicken Wings on the phone.
"Listen, I need you to revise that guest list as soon as possible. You've got a lot of bigwigs you need at this auction, but the list is 80 people over the limit. There's not enough puff pastry in the state for all those people. Get it pared down to 400 by tonight so I can get on the social media sites to send out the e-invitations."
It's beginning to get dark, but Daisy's day is far from over. At times like this, with two events in the same week, she often works 12- or 14-hour days. She still needs to return to the gallery to direct the set-up for the auction, and then has a meeting with the head of Chicken Wings' charitable organization—called Wings of Angels—to discuss where the money from the event will go.
As she races to her next meeting, Daisy knows her hard work will result in success. Employees will be trained, worthless art will be over-paid for, a charity will be helped, and thousands of puff pastry tartlets will be consumed—all because of her.