Ellen Siminoff, President and CEO

• Loves: chocolate, Super Bowl XLV Champion Green Bay Packers
• Struggles with golf
• Claim to Fame: been shot

David Siminoff, Chief Creative Officer and Founder

• Favorite lit: Finnegans Wake, by James Joyce
• Little known fact: arrested in Moscow in 1992
• Hidden talent: barbecuing dead things

David Nguyen, CTO

• Loves: snowboarding, capoeira, Chicago Bears (rivalry!), Bulls, Cubs
• Favorite book: The Once and Future King (T.H. White)
• Hidden Talent: throwing down on the potter's wheel to make vases for mom and wife (maybe this talent should stay hidden).

Paul Taylor, VP of Educational Sales & Services

• Loves: Family, Lakers, Surfing, 49ers, MotoGP
• Favorite book: The Firm by (John Grisham) - Kind of a wah-wah compared to everyone else but I like it.
• Hidden Talent: I know I could be the next Master Chef

Deb Tennen, Senior Editor

• Loves: young adult lit, Paul Rudd, and the Kogi food truck
• Favorite book: The Giving Tree, The Late Mattia Pascal, and anything by Steven Pinker
• Hidden Talent: doing impressions of reality TV stars that no one knows or cares about

Michelle Dohm, Senior Editor

• Loves: lyophilizers, synchrotrons, jelly bellies, and lionhounds
• Favorite book: Radar, Hula Hoops, and Playful Pigs (Dr. Joe Schwarcz)
• Claim to Fame: Can make fake surfactant proteins and fake antimicrobial peptides like nobody's business