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Who do you care about? Your customers? If so, maybe they appreciate you. Maybe you can derive some sense of personal glory from fitting the perfect wine with a seafood dinner, and providing a customer with the dining experience of a lifetime. But let’s be honest—a dining experience is just that…a single experience. You don't take it with you—well, maybe just for a few hours.

But that's about it. It's not a glory-filled gig.