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Media Literacy Part 4: Mad Men Marketing 308 Views
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Transcript
- 00:01
We speak student!
- 00:05
Media Literacy
- 00:07
Mad Men Marketing
- 00:09
a la Shmoop
- 00:12
All right, so let's dive in a little bit to ads,
Full Transcript
- 00:14
because this really is a giant industry in America.
- 00:17
It's what runs the television industry, basically.
- 00:19
What makes ads unique?
- 00:22
Talk to us about, I guess, television ads.
- 00:24
Yeah, let's talk about television ads.
- 00:26
Oh, man. First of all, they're short.
- 00:30
See how much eye makeup cold cream leaves behind compared to Albolene.
- 00:34
Albolene. The warm cream.
- 00:37
That is really hard to do.
- 00:40
They have somewhere between
- 00:41
usually 15 and 60 seconds to get -
- 00:45
and sometimes less -
- 00:46
to get across whatever message they want to get across.
- 00:48
- Aurora. - Aurora.
- 00:52
They don't have the 23 minutes that a sitcom has.
- 00:56
They don't have the two hours that a movie has
- 00:59
to make whatever point they need to make.
- 01:00
They have to make it in 15, 30 seconds.
- 01:03
Everything I just said right there was probably like 25 seconds.
- 01:06
So I'm already over my limit.
- 01:08
So being concise
- 01:10
and really getting your point across
- 01:11
is incredibly difficult in ads.
- 01:13
And what are the vehicles that they use?
- 01:15
Brought to you by the Jeep Corporation.
- 01:17
It takes guts to go where no one else goes.
- 01:20
Jeep guts.
- 01:22
How are ads constructed?
- 01:24
Exactly. It's about kind of hitting you with all of the senses at once.
- 01:28
They don't have time to have you listen to ten seconds of them talking
- 01:31
and then show an image on the screen.
- 01:33
It has to all be happening at once
- 01:34
because they have to get it really compact.
- 01:36
And then they need really awesome copywriters
- 01:38
to get whatever words do need to be said
- 01:41
out super quickly and concisely.
- 01:44
What can we learn from advertisements?
- 01:47
We can all kind of take a lesson from ads because
- 01:49
when we're writing, let's say, argument essays in class,
- 01:53
writing our five paragraph essay,
- 01:55
if we try to say a thousand things,
- 01:57
none of our points are gonna come through.
- 01:59
That's why your teacher will always say,
- 02:01
"Pick an argument and stick with it."
- 02:03
So you wanna just get your one argument and make it really solid.
- 02:09
And that one point needs to be made
- 02:11
quickly and so that people who are
- 02:15
visual learners will get it and people who are audio learners will get it
- 02:19
and so on, so it's tough.
- 02:21
These mad men don't have it easy.
- 02:25
[ whoop ]
- 02:25
What makes ads unique?
- 02:28
How are ads constructed?
- 02:31
What can we learn from advertisements?
- 02:34
[ grr ]
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