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Odds of Hanging On

With the continued population growth and the increased buying power the world over, the demand for toys shows no sign of slowing down. Because of this increase in demand, the job market for toy designers looks good, with growth hovering at around 10%.

The challenge to staying in the toy business is to continually come up with creative, quality ideas for new products. Toy fads come and go like calendar pages, with very few toys staying popular for more than a year. Although, if you design the next Superball or Frisbee, you are pretty much guaranteed a spot in the Toy Hall of Fame, instead of a beachfront lot on the Island of Misfit Toys.

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