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Down in the street little eddies of wind were whirling dust and torn paper into spirals, and though the sun was shining and the sky a harsh blue, there seemed to be no color in anything, except the posters that were plastered everywhere. The black mustachioed face gazed down from every commanding corner. There was one on the house-front immediately opposite. BIG BROTHER IS WATCHING YOU, the caption said, while the dark eyes looked deep into Winston's own. Down at street level another poster, torn at one corner, flapped fitfully in the wind, alternately covering and uncovering the single word INGSOC. (1.1.4)
A totalitarian power seeks to exert influence over its constituents by conveying the message that it is omnipresent, omnipotent, and omniscient. Ubiquitously posting awe-inspiring posters is one such means to this end.
Winston kept his back turned to the telescreen. It was safer, though, as he well knew, even a back can be revealing. (1.1.6)
Fear runs so deep in Winston that he fancies that, by turning his back on a telescreen, his rebellious spirit may be sniffed out.
From where Winston stood it was just possible to read, picked out on its white face in elegant lettering, the three slogans of the Party:
WAR IS PEACE
FREEDOM IS SLAVERY
IGNORANCE IS STRENGTH (1.1.7)
Another method by which a totalitarian power seeks to exert influence over its constituents is to place reminders of its slogans and doctrines everywhere.