Brave New World
Brave New World
by Aldous Huxley
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Ford

Symbolism, Imagery, Allegory

The choice of Henry Ford as the deity-like figure in Huxley's dystopia reveals the new world's value system. Henry Ford was famous for the perfection of mass production and the assembly line. In Huxley's world, even humans are mass-produced and grown with the help of, yes, that's right, an assembly line. Efficiency, production, and consumerism are the most important values here; not morality, compassion, or piety (as might be the case with a more traditional deity).

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